Invibes Insights

The home of industry trends, insights and the latest innovations in digital advertising

08 MARCH, 2023
International Women’s Day: Celebrating the women shaping Invibes
At Invibes we recognise the power of diversity, equality and championing the values and uniqueness of our talent pool. To celebrate International Women’s Day, we caught up with some of the many talented women at Invibes to discuss their journey through the field.
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23 FEBRUARY, 2023
Back to basics: Why in-feed?
With a wealth of advertising methods available to brands it’s important to note that not all advertising experiences are created equal. In-feed ads provide a fantastic form of advertising that delivers strong levels of attention.
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10 FEBRUARY, 2023
Celebrating Invibes’ Women in STEM
To celebrate International Day of Women and Girls in Science, we caught up with Carol Van Der Donck, our VP of Technology and Justina Kanaseviciute, our Head of Creative Lab to discuss their journey through the field.
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09 FEBRUARY, 2023
Beyond the third-party cookie: The future of ad targeting
As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?
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25 JANUARY, 2023
Automation and its place in digital advertising by Stéphane Allard
Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?
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16 JANUARY, 2023
More than a metric: How measuring attention drives sustainability
Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?
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12 DECEMBER, 2022
Quality is king: Why ad UX should be top priority for advertisers
We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.
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08 NOVEMBER, 2022
Target smarter so your ads work harder
In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry; there’s a rising expectation for more relevant ads.
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