Invibes Insights

At Invibes we recognise the power of diversity, equality and championing the values and uniqueness of our talent pool. To celebrate International Women’s Day, we caught up with some of the many talented women at Invibes to discuss their journey through the field.

With a wealth of advertising methods available to brands it’s important to note that not all advertising experiences are created equal. In-feed ads provide a fantastic form of advertising that delivers strong levels of attention.

To celebrate International Day of Women and Girls in Science, we caught up with Carol Van Der Donck, our VP of Technology and Justina Kanaseviciute, our Head of Creative Lab to discuss their journey through the field.

As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?

Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?

We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.

In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry; there’s a rising expectation for more relevant ads.