Invibes Insights

For over 20 years, the digital advertising industry has relied on the use of third-party cookies to target internet users, specifically for retargeting purposes.

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?

Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?

We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.