Invibes Insights

The home of industry trends, insights and the latest innovations in digital advertising

09 FEBRUARY, 2023
Beyond the third-party cookie: The future of ad targeting
For over 20 years, the digital advertising industry has relied on the use of third-party cookies to target internet users, specifically for retargeting purposes.
Read more ➔
25 JANUARY, 2023
Automation and its place in digital advertising by Stéphane Allard
Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?
Read more ➔
16 JANUARY, 2023
More than a metric: How measuring attention drives sustainability
Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?
Read more ➔
12 DECEMBER, 2022
Quality is king: Why ad UX should be top priority for advertisers
We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.
Read more ➔