Insights from Invibes
The home of industry trends, insights and the latest innovations in digital advertising
Insight articles
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Tech and AI with Invibes
There’s no bigger industry topic right now than AI. We sat down with a few of our in-feed specialists for a Q&A about all things tech and AI.
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How to protect brand suitability and likeability in the age of AI-generated content
As generative AI sweeps across media industries, there’s never been a more crucial time for brands to be cautious with brand suitability and likeability. Invibes Country Director, Spain, Jorge Palacios shares his thoughts why brands should protect themselves in a changing content landscape and how.
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SPO: The fast-track to optimised media buying with Invibes
Discover what SPO is and how it creates a fairer media marketplace that benefits both brands and publishers, as well as how Invibes integrated platform goes above and beyond with direct integration to deliver the best solution.
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Back to basics: Why in-feed?
With a wealth of advertising methods available to brands it’s important to note that not all advertising experiences are created equal. In-feed ads provide a fantastic form of advertising that delivers strong levels of attention.
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Beyond the third-party cookie: The future of ad targeting
As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?