Insights

Maximise campaign impact with Invibes’ DCO

Discover the many benefits of Invibes’ DCO capabilities from maximising business outcomes to strengthening sustainability efforts.

Innovation

Tech

Cookies

DCO

+3

Tech and AI with Invibes

There’s no bigger industry topic right now than AI. We sat down with a few of our in-feed specialists for a Q&A about all things tech and AI.

Tech

AI

Innovation

Industry

+3

How to protect brand suitability and likeability in the age of AI-generated content

As generative AI sweeps across media industries, there’s never been a more crucial time for brands to be cautious with brand suitability and likeability. Invibes Country Director, Spain, Jorge Palacios shares his thoughts why brands should protect themselves in a changing content landscape and how.

AI

Tech

Opinion

Industry

Brand safety

+4

Cannes Lions 2023 round up: The highlights from Invibes

Cannes Lions has come to a close for the year and Invibes has arrived home with some key takeaways from a fantastic week of celebrating creativity and innovation. Read on to get the highlights!

Attention

Sustainability

AI

DEI

Opinion

+4

SPO: The fast-track to optimised media buying with Invibes

Discover what SPO is and how it creates a fairer media marketplace that benefits both brands and publishers, as well as how Invibes integrated platform goes above and beyond with direct integration to deliver the best solution.

Industry

Tech

AI

Innovation

+3

International Women’s Day: Celebrating the women shaping Invibes

At Invibes we recognise the power of diversity, equality and championing the values and uniqueness of our talent pool. To celebrate International Women’s Day, we caught up with some of the many talented women at Invibes to discuss their journey through the field.

DE&I

Talent

GoodVibes

+2

Back to basics: Why in-feed?

With a wealth of advertising methods available to brands it’s important to note that not all advertising experiences are created equal. In-feed ads provide a fantastic form of advertising that delivers strong levels of attention.

In-feed

Formats

Innovation

#Targeting

+3

Celebrating Invibes’ Women in STEM

To celebrate International Day of Women and Girls in Science, we caught up with Carol Van Der Donck, our VP of Technology and Justina Kanaseviciute, our Head of Creative Lab to discuss their journey through the field.

DE&I

Technology

Innovation

#GoodVibes

+3

Automation and its place in digital advertising by Stéphane Allard

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?

Automation

Tech

Opinion

AI

+3

Beyond the third-party cookie: The future of ad targeting

As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?

Innovation

Targeting

Cookies

Hashed emails

Privacy

+4

More than a metric: How measuring attention drives sustainability

Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?

Sustainability

Attention

ESG

Formats

Targeting

+4

Target smarter so your ads work harder

In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry; there’s a rising expectation for more relevant ads.

Intelligence

Ad targeting

Targeting

Data

+2

Quality is king: Why ad UX should be top priority for advertisers

We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.

Formats

Innovation

UX

+2

Insights from Invibes

Insight articles